Using Design Thinking to Solve UX Disagreements

Dealing with UX Disagreements

The big day is here. You’ve spent weeks going through the design process, and it’s time to get all the stakeholders and executives together for the grand reveal of your product design. Everyone sits down in the conference room, you…

The Formula for Usability Testing - Part 2

The Formula for Usability Testing: Part 2

In Part One of our series on usability testing, we discussed what testing is all about, why it’s important and the best times to do it. Now, let’s explore some of our UX agency’s favorite strategies and best practices for…

The Formula for Usability Testing Part 1

The Formula for Usability Testing: Part 1

Science is all about formulating a hypothesis, gathering data to test it and validating if it’s true or not. Whether scientists want to develop something new or make an improvement to an existing formula, they would never release it to…

Using Design Thinking to Align Enterprise UX Decisions

Aligning UX Decisions in the Enterprise

Your enterprise product is travelling toward an exciting destination in the distance. You’ve mapped the course, hired the best crew and prepped all the legs of the trip to your target port. As you set off, the crew is optimistic…

Getting to the Heart of the UX Problem

Finding the Heart of UX Problems

It’s 7:55 a.m., and you’re standing at the door of your doctor’s office waiting for them to open. After feeling terrible for the past three days, it’s finally time to get help. At 8:01, the receptionist opens the door, brings…

Using Design Thinking To Distinguish Smart UX Design Decisions From Shiny Objects

Design Decisions & Shiny Objects

During the 1900s, a few of the most visionary businessmen in history used design thinking to grow a new drink into one of the biggest brands in history — and then almost lost everything. Coca-Cola started as an accidental invention…

Collaborative Design for Enterprise Teams

Collaborative UX Design for Enterprise

In the 1950s, two boys were growing up in Northern California unaware that their collaborative designs would change the world. One was fascinated with electronics from an early age and built his first computer in the 1970s with a high…

3 UX Predictions for 2016

3 UX Predictions for 2016

The beginning of the year marks the perfect time for all of us to reflect on where we’ve been, what we’re doing now and what lies ahead. As UX designers who are hungry to learn and grow, we’re constantly keeping…

Putting The User Back Into User Experience

Putting the “User” Back in “User Experience”

“We’re struggling with UX.” It’s a statement our team hears constantly from businesses of all sizes and industries. What they usually mean is something like: “Our customers are having a hard time using our product.” “It takes our employees too…