1:Face Watch: Design for Good

December 5, 2013
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1:Face Watch: Design for Good

1:Face Watch not only presents us with a bold and attractive watch design but also promises to help make a difference in the world. A purchase supports one of eight charitable causes, each associated with a specific watch color.

Instead of promising a vague distribution of their profits, 1:Face has clearly defined metrics for each watch—you know exactly how your purchase is supporting your selected cause. For example, each single watch costs $40—one purchase of a white watch provides 16 children in the Horn of Africa with food supplements through One Day Wages. Not sure which cause to back? They recently released a black touchscreen watch that supports all eight causes—$300.

Design, 1:face, watch
Design, 1:face, watch
Design, 1:face, watch
Design, 1:face, watch
Design, 1:face, watch

For more details on each cause, visit the 1:Face Watch site or their successfully funded Indiegogo project.

The face behind the campaign is Mirza Minds, a product and branding firm in Chicago. Originally the vision of Creative Director Fam Mirza, the watch brand unites two experiences Fran is familiar with—"both the hardships of the 3rd world and the comfort of the 1st."

The minimal watch design reveals the time on a large LED display and can also display the date with the press of a second button. The waterproof and streamlined design features a square face with four parallel buttons and a high-grade silicone wristband. The face of the watch is mirrored—the designers' nod to "Be the change you wish to see in the world" and a gentle reminder to act as such.

Design, 1:face, watch
Design, 1:face, watch
Design, 1:face, watch
Design, 1:face, watch
Design, 1:face, watch

"Change originates from within. That is why the face of the watch is designed as a mirror. When you check the time, you see your reflection looking back within you." —Fam Mirza

Design, 1:face, watch
Design, 1:face, watch
Design, 1:face, watch

1:Face Watch notes that their "vision was not just to create a product, but to start a movement that would bring change to a world that so desperately needs it. While many of us live comfortable lives, almost half the world survives on less than $2.50 a day. There are people facing real problems - poverty, cancer, aids, lack of shelter, lack of water. Each of us can make an impact. When we all join together, we can change the world."

Some other hand-picked posts you might enjoy on our Design Blog:

Little Piggy: Design for Good
Eyes that Tell Stories: Unique Iris Portraits
Kickstarter's $4.8 Mil Project: Pebble—A Watch Companion for iPhone and Android

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

Featured Job

User Experience Designer + Prototyper / Seattle, WA, US

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