Arizona Basketball Gets a New Look from Nike Hyper Elite

Love 
1
Stumble
http://dsgn.me/xW7ubK
January 25, 2012
1643 views
0

Arizona Basketball Gets a New Look from Nike Hyper Elite

The University of Arizona Men's Basketball squad is one of nine elite teams who will soon don new Nike Hyper Elite Platinum uniform. Nike's selectees for the new gear (seven men's team and two women's) are from those who have won national championships in the past while sporting Nike gear.

With perhaps a tip of the hat to Arizona's student section, the ZONAZOO, Nike is making ZONA the focal point of the new designs. The design may be controversial in Tucson. Without the use of a primary school color in navy blue and the truncated Arizona name, traditionalists will be uneasy. To younger fans and potential recruits, the style color and abbreviated name are sure to resonate.

Design, nike elite, uniform

Like the football Combat Dress System for the Oregon Ducks I shared last month, while design is the visual focus, the underlying technology is just as much of an accomplishment. With laser perforations for enhanced breathability; a lightweight, woven 4-way stretch design for extreme comfort; and bonded hem detailing to maximize comfort and fit, Nike sacrificed nothing in performance, making the new uniform five percent lighter than its predecessors.

Design, nike elite, uniform
Design, nike elite, uniform
Design, nike elite, uniform
Design, nike elite, uniform
Design, nike elite, uniform

Other teams that will wear the exclusive line include, Baylor University (women’s), Duke University, University of Florida, University of Kentucky, Syracuse University, The University of Connecticut (men’s and women’s) and University of North Carolina.

Design, nike elite, uniform

The schools will wear the uniforms in special games beginning next week, including match-ups UConn vs. Notre Dame (1/29), Kentucky vs. Tennessee (1/31), Duke vs. Maryland (2/11), Baylor (women’s) vs. Texas A&M (2/11), Florida vs. Tennessee (2/11), Syracuse vs. USF (2/22), Arizona vs. UCLA (2/25), UConn (women’s) vs. Notre Dame (2/27) and UNC vs. Maryland (2/29).

Some other hand-picked posts you might enjoy on our Design Blog:

Nike Fuelband: Not Your Mama's Pedometer
New Big Ten Logo Design vs. New Pac-10 Logo Design
Designer Feature: Charis Tsevis & Colorful Basketball

Via Nike Blog and AZ Desert Swarm

Ward Andrews

Ward Andrews

Hi, I'm Ward Andrews. I started Design.org in 2009, you can read about why here. Thanks for participating in the Design.org Community. I also run an interactive agency called Drawbackwards. I love basketball, electronic music and creating experiences that improve daily life. You can follow me on Twitter @wardandrews.

Featured Job

Mobile UX Designer / Redwood City, CA

Join the Conversation

  • Facebook

    Like Design.org on Facebook.

  • Daily Inspiration Email

    Receive a daily email with Design Blog highlights. Subscribe

  • Newsletter

    Our monthly design newsletter delivered straight to your inbox.
    Subscribe