The Asian Art Museum Identity Rebrand

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October 4, 2011
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The Asian Art Museum Identity Rebrand

I saw this rebrand of the San Francisco Asian Art Museum over at Brand New. It's an interesting concept with some well-executed collateral, and I'm curious to hear your thoughts.

Design, logo, asian

The rebrand by Wolff Olins, centers around the inverted A, which mathematically denotes "for all," aiding the goal of opening the Asian arts to a wider audience.

The museum is one of the largest in the Western world devoted exclusively to Asian Art with a collection of 17,000 artworks, and since recently coming out of a large debt, they needed to refresh and reinvent. According to Jay Xu, the Director of the Museum, this new brand “promises to awaken the past and inspire the next. It means we’ll unlock the past for visitors and bring it to life by sparking connections. We’ll also be a catalyst for new art, new creativity and new thinking.”

Design, logo, asian
Design, logo, asian
Design, logo, asian
Design, logo, asian
Design, logo, asian
Design, logo, asian
Design, logo, asian

What do you think, do you think it will accomplish its goal? It's definitely recognizable and lends itself well to variation for various collections, events and materials.

Some other hand-picked posts you might enjoy on our Design Blog:

The Dali Museum: Beautiful Architecture from HOK
The Criterion Collection Logo and Branding by Pentagram
Bring Bauhaus to Your Smartphone: The Bauhaus Archive

Via Brand New

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Mobile UX Designer / Redwood City, CA

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