Back to the Start: Stop Motion Animation for Chipotle

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September 14, 2011
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Back to the Start: Stop Motion Animation for Chipotle

Though this stop-motion ad commissioned by Chipotle made me feel a bit guilty for my often casual carnivorous consumption habits, it didn't stop me from appreciating the animation-style and story of the video by Johnny Kelly, an animator and illustrator in London.

(Willie Nelson's cover of Coldplay's "The Scientist," is fitting and lovely too.)

I can't believe they created the scenes and animations by hand. Thankfully, Johnny shared a fantastic glimpse behind-the-scenes, see how they panned the huge scrolling set, created the puppets with a 3D printer, planned with digital animation and more:

You can also see productions stills at Johnnny's flickr' gallery.

Some other hand-picked posts you might enjoy on our Design Blog:

Stop Motion Ads by Noah Harris and BlinkInk
Tasty Lunch and Design: Chipotle's Earth Bag
Move. Eat. Learn: A Linear Video Journal of 11 Countries in 44 Days

Via ck/ck

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Mobile UX Designer / Redwood City, CA

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