Beautiful File Transfers? WeTransfer Brand and Web Design

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December 1, 2011
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Beautiful File Transfers? WeTransfer Brand and Web Design

Today I had to send a handful of rather large files, and Ward Andrews suggested I try WeTransfer instead of the old standby. Maybe I should be embarrassed that I didn't know about this awesome service sooner, but I'm too happy now to care.

The data transfer service is simple and intuitive—send as many files as you want up to 2G per message to a max of 20 contacts, no account required, and it looks pretty darned nice.

Design, Web, WeTransfer

The Dolly Rogers Amsterdam-based design studio, with Simon Corry, developed the visual identity, tone and brand style guide for WeTransfer. Their goal was to appeal to a broad and essentially undefined group of users across the internets, and I believe they succeeded quite completely. Not only is the system extremely easy to use—a plus for all skill levels—but they kept the interface clean, using large and artistic backgrounds as ad space. Simply check the lower, right-hand corner for the ad source, or click on the background and a new tab opens to the sponsoring site.

A Video tour of the app and Facebook campaign:

Design, Web, WeTransfer
Design, Web, WeTransfer
Design, Web, WeTransfer
Design, Web, WeTransfer
Design, Web, WeTransfer
Design, Web, WeTransfer

Of course I had to right click to check out the device-like site, and I discovered this fun little use of space.
Design, Web, WeTransfer

Their info site is separate from the transfer site, which helps maintain a clean, simple experience. And the info site is equally well designed and fun to browse, with big, well-curated buttons and a ton of white space.

Design, Web, WeTransfer
Design, Web, WeTransfer
Design, Web, WeTransfer

And apparently we're not the first to notice, since WeTransfer was selected as an Official Honoree for Best Visual Design – Function in The 14th Annual Webby Awards. Next time you need to transfer some files, try it out!

Some other hand-picked posts you might enjoy on our Design Blog:

Nike Better World Campaign: Typographic Video and Web Design
Impact: Earth! Interactive Web Design
Olivewood: Logo Design

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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