Brand and Packaging Design for Atlanta Brewing Company: The Beer from Around Here

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January 29, 2012
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Brand and Packaging Design for Atlanta Brewing Company: The Beer from Around Here

22Squared, a multi-locale branding and design agency, helped Red Brick Atlanta Brewing Company redesign their brand and connect with their customer base at a deeper level. Their redesign helped focus the brand to their southern market, pitching a friendly, special product made just for the sophisticated southerner.

Since the small brewery had a limited marketing budget, 22Squared devised a plan to leverage the packaging to double as ad-space. Instead of putting all their stock in market ads, they let the packaging design speak to potential customers, asking them to relate and giving them some entertainment in return. It seems their approach worked—the company increased sales more than 20% in the first month of the campaign. Watch the case-study video and see more of the great packaging below.

Design, atlantabrewing, 22Squared
Design, atlantabrewing, 22Squared
Design, atlantabrewing, 22Squared
Design, atlantabrewing, 22Squared
Design, atlantabrewing, 22Squared
Design, atlantabrewing, 22Squared
Design, atlantabrewing, 22Squared
Design, atlantabrewing, 22Squared
Design, atlantabrewing, 22Squared
Design, atlantabrewing, 22Squared
Design, atlantabrewing, 22Squared
Design, atlantabrewing, 22Squared
Design, atlantabrewing, 22Squared
Design, atlantabrewing, 22Squared

Some other hand-picked posts you might enjoy on our Design Blog:

Frank: Hot Dogs, Cold Beer, Tasty Design
Custom Holiday Spirits by Vessel
Austin Beerworks: Awesome Web Design

Via The Pour Curator

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Senior UX Designer / Portland, OR, US

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