Clever Advertising: Hay Bale Beer Cans

December 2, 2010
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Clever Advertising: Hay Bale Beer Cans

These hay bale beer cans from Canadian brewing company, Big Rock, are a clever example of guerilla advertising and take packaging design to a larger level.

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Photos above from Graham (LesPaulSupreme)

The cans also show a partnership between the farmers and the brewery, since they only use locally grown barley for their brews. The design was created in-house.

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Photo from Big Rock Beer Blog

Via Cam Hoff

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Sr User Experience Designer / Santa Clara Valley, CA

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