A Clever Campaign from TDA: Advertising Design

November 15, 2010
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A Clever Campaign from TDA: Advertising Design

TDA_Boulder, the advertising and design agency responsible for the oft-mentioned Justin's Nut Butter redesign, works with quite a few big names. They created this ad campaign for Celestial Seasonings.

Design, advertising, TDA,

They had the goal of reacquainting customers with brand story and reminding the younger generation that there is an alternative to high-calorie macchiatos and frappe-what-nots (which I should try to remember more often).

Design, advertising, TDA,
Design, advertising, TDA,

The ads are clever without attacking specific brands—they simply remind consumers of what exactly they are purchasing behind the brand name. The other portion of the campaign are equally clever and fun.

Design, advertising, TDA,
Design, advertising, TDA,
Design, advertising, TDA,
Design, advertising, TDA,
Design, advertising, TDA,
Design, advertising, TDA,

TDA also redesigned the packaging for Tortilla Land. I actually saw this packaging in the super market and made a mental note to search for the designer because I enjoyed it so much, promptly forgot since I never wrote a reminder, and then stumbled back upon the fantastic packaging at TDA's site.

Design, advertising, TDA,
Design, advertising, TDA,

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Lead Product Designer / New York, NY

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