Custom Packaging for a Limited Run of New Vivitar Ultra Wide and Slim Cameras

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February 1, 2012
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Custom Packaging for a Limited Run of New Vivitar Ultra Wide and Slim Cameras

Four Corner Store has a treat for photographers and lomo lovers alike. They have procured a limited run of 75 new Vivitar Ultra Wide and Slims and are selling them in custom packaging, complete with a roll of their C-41 Black and White film.

We love the gorgeous packaging designed by Kristen Hudson of branding and design agency Hudson Nichols. The handcrafted boxes come individually numbered and nestled inside a Four Corner Store bag. Is this a case where the packaging is cooler than the product?

Design, Vivitar, packaging
Design, Vivitar, packaging
Design, Vivitar, packaging
Design, Vivitar, packaging
Design, Vivitar, packaging
Design, Vivitar, packaging

Vivitar set out to produce a cheap point-and-shoot camera suitable for mass-production. What they got was the Ultra Wide and Slim, which became a legendary camera, producing a strong vignette and a wide angle shot from its 2mm lens. According to Four Corner Store, this now rare camera triggered the 35mm toy camera movement, and this may be the last chance to procure such a relic. And a relic deserves a crate. Nice choice Kristen.

Some other hand-picked posts you might enjoy on our Design Blog:

Retro Tech Fusion: The Fujifilm Finepix X100
Self Promotional Mailer at Effektive
Brand and Packaging Design for Atlanta Brewing Company: The Beer from Around Here

Ward Andrews

Ward Andrews

Hi, I'm Ward Andrews. I started Design.org in 2009, you can read about why here. Thanks for participating in the Design.org Community. I also run an interactive agency called Drawbackwards. I love basketball, electronic music and creating experiences that improve daily life. You can follow me on Twitter @wardandrews.

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