Cypher 13's I Love Boulder Identity

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September 19, 2011
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Cypher 13's I Love Boulder Identity

I really enjoyed this identity system by Cypher13, a Boulder, Colorado-based interdisciplinary design studio. They designed the I Love Boulder logo and identity hoping to "capture the spirit and energy unique to the City of Boulder."

The identity is part of a larger campaign designed to engage and connect the Boulder community, and was designed with the flexibility to be easily incorporated into many usages.

Design, boulder, cypher13
Design, boulder, cypher13
Design, boulder, cypher13
Design, boulder, cypher13

The symbol is derived from natural elements and forms with the square, circle and triangular forms representing sunshine, green space, mountains and streams.

They also designed the website, coordinating icons and a version of the logo for 2011's Bike to Work Day and June's Walk and Bike month.

Design, boulder, cypher13
Design, boulder, cypher13
Design, boulder, cypher13
Design, boulder, cypher13
Design, boulder, cypher13
Design, boulder, cypher13
Design, boulder, cypher13
Design, boulder, cypher13
Design, boulder, cypher13
Design, boulder, cypher13
Design, boulder, cypher13
Design, boulder, cypher13
Design, boulder, cypher13

Some other hand-picked posts you might enjoy on our Design Blog:

Varsity Donuts Logo and Identity by Matt Stevens
Pino Identity and Branding by Bond
I Am CLE: Design by Jonathan Schmitt

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Sr. UI Designer / Palo Alto, CA, US

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