Davis Co-Op Identity from Spunk Design Machine

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December 22, 2010
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Davis Co-Op Identity from Spunk Design Machine

The graphic design boutique Spunk Design Machine devised a new logo and branding for the Davis Food Co-Op in California. And in my opinion, the logo and ads are fantastic.

Design, identity, poster, advertising, logo, davis food co-op
Design, identity, poster, advertising, logo, davis food co-op
Design, identity, poster, advertising, logo, davis food co-op
Design, identity, poster, advertising, logo, davis food co-op
Design, identity, poster, advertising, logo, davis food co-op
Design, identity, poster, advertising, logo, davis food co-op
Design, identity, poster, advertising, logo, davis food co-op
Design, identity, poster, advertising, logo, davis food co-op
Design, identity, poster, advertising, logo, davis food co-op
Design, identity, poster, advertising, logo, davis food co-op
Design, identity, poster, advertising, logo, davis food co-op

The idea was to rebrand them to stand out against big-box competitors moving into the area, making Davis "a progressive, welcoming, and indispensable piece of the city itself." What do you think, do you like identity they've created for the Co-Op?

Other graphic design posts you might enjoy:

Santa Brand: Identity Design for the Holidays
And Alphabet of Hobbies: Poster Design
Intelligence in Lifestyle Magazine: Publication Design

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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User Experience Design Lead / Minneapolis, MN

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