DC Comics Unmasks New Logo and Identity

January 24, 2012
3325 views
0

DC Comics Unmasks New Logo and Identity

DC Comics has unveiled a new identity, which—as is often the case with logo overhauls—has met it's fair share of criticism and praise. For fans and casual consumers alike, there's a lot of emotion tied to the former logo's association with so many wonderful stories. When you break that emotional bond, people feel strange. DC's '76 mark was a classic, the '05 remix was a departure but also ushered in a raft of DC-certified movies. Here in '12 we have a clean break from the past. I felt this way when UPS updated their logo. The UPS logo was such a classic, and—from a designer's perspective—it was a living piece of graphic design history, created by design-icon Paul Rand.

The DC logo may not have that pedigree, but it does have a passionate following. I like the redesign—it is a clean, modern update with unlimited flexibility across multiple mediums. It can take any form or treatment and still maintain a distinctive and iconic feel. Landor Associates knows how to make contemporary yet classic marks and they've done it again. I'm a fan.

Design, DC, logo
Design, DC, logo
Design, DC, logo

According to DC, DC Entertainment's new identity design "uses a “peel” effect – the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C – symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio." They can customize the C to personify a character with effects, illustration or photo overlay.

Design, DC, logo
Design, DC, logo
Design, DC, logo
Design, DC, logo
Design, DC, logo
Design, DC, logo
Design, DC, logo
Design, DC, logo
Design, DC, logo

What do you think—like it, love it, or loathe it?

Some other hand-picked posts you might enjoy on our Design Blog:

The Asian Art Museum Identity Rebrand
The Next Batman: The Dark Knight Rises Poster
The Visual History of the Batmobile: 1941-2010

Via IO9 and The Beat

Ward Andrews

Ward Andrews

Hi, I'm Ward Andrews. I started Design.org in 2009, you can read about why here. Thanks for participating in the Design.org Community. I also run an interactive agency called Drawbackwards. I love basketball, electronic music and creating experiences that improve daily life. You can follow me on Twitter @wardandrews.

Featured Job

Sr. Software Developer/Engineer—Apps / San Mateo, CA

Join the Conversation

  • Facebook

    Like Design.org on Facebook.

  • Daily Inspiration Email

    Receive a daily email with Design Blog highlights. Subscribe

  • Newsletter

    Our monthly design newsletter delivered straight to your inbox.
    Subscribe