Do it Yourself: Shoe Design

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October 8, 2010
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Do it Yourself: Shoe Design

DesignShoes of Prey is an Australian company founded by friends Michael, Jodie and Mike. They took Jodie's passion for bespoke shoes and turned it into a marketable business by making customizable footwear attainable through their online shop.

Design, fashion, shoe, customize

Designers can choose the style, heel type and size, extra decor, toe, back, materials (leather, patent, suede, fish scale, snakeskin, hair, italian silk, etc.) and color.

Design, fashion, shoe, customize
Design, fashion, shoe, customize
Design, fashion, shoe, customize

Design, fashion, shoe, customize

The shoes seem pretty popular for brides and wedding parties, but the possibilities seem oddly endless, especially when you view their samples section, where you can purchase shoes as-is or use them as a jumping-off point for your own design.

The team even produces videos showing their favorite custom designs, tips for designing, introductions to the various materials and more. Their well-rounded marketing seems to have paid off as they've been picked up by names like Marie Claire, the Wallstreet Journal, Time Out New York and others.

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Visual Design Lead / Palo Alto, CA, US

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