Eneloop: A Playful Battery Ad Storyboard by Karen To

January 3, 2012
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Eneloop: A Playful Battery Ad Storyboard by Karen To

Karen To is a recent design graduate from CalARTS. For an advanced motion class she created this storyboard to explore a more creative approach to battery advertising. Instead of the quintessential chromic, speedy and streamlined commercial, she chose to pursue a more colorful and playful angle.

To animate Sanyo Eneloop portable energy storage, Karen designed a set of characters who act out different means of energy production—hydropower, lightning, wind and solar power. The story begins as the +/- twins attempt to create energy by jumping. They start their journey inside the "big power plant man" and, as the journey progresses, the twins travel through a variety of energy characters, creating more +/- power and eventually reveal the Eneloop logo.

Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character
Design, eneloop, character

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Ward Andrews

Ward Andrews

Hi, I'm Ward Andrews. I started Design.org in 2009, you can read about why here. Thanks for participating in the Design.org Community. I also run an interactive agency called Drawbackwards. I love basketball, electronic music and creating experiences that improve daily life. You can follow me on Twitter @wardandrews.

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