Karen To is a recent design graduate from CalARTS. For an advanced motion class she created this storyboard to explore a more creative approach to battery advertising. Instead of the quintessential chromic, speedy and streamlined commercial, she chose to pursue a more colorful and playful angle.

To animate Sanyo Eneloop portable energy storage, Karen designed a set of characters who act out different means of energy production—hydropower, lightning, wind and solar power. The story begins as the +/- twins attempt to create energy by jumping. They start their journey inside the "big power plant man" and, as the journey progresses, the twins travel through a variety of energy characters, creating more +/- power and eventually reveal the Eneloop logo.

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