Berlin-based FELD, a "studio for digital crafts," in collaboration with ATMO Design Studio, built and designed a custom software application for PIGMENTPOL, a digital printing company. In conjunction with a new identity, the software is used to create an infinite number of visual alternatives based on the hexagon form.

The result is an entirely flexible identity that showcases the print shop's ability to produce short run, vibrant and custom work. And though the appearance of the identity changes, it always remains cohesive through form. The designs span a variety of PIGMENTPOL's corporate media, including stationery, vehicle wraps, shop interiors and other collateral.

Part of FELD's manifesto not only fits perfectly with this project, but it also contains some wise words to consider and seems pertinent to share: "FELD balances what computers and what people are good at: Leveraging the relentless, precise and high-speed computational processes or custom machines to unfold their works, but having the designers always at the helm result in thought provoking, aesthetic and elegant works."

Some other hand-picked posts you might enjoy on our Design Blog:

The Asian Art Museum Identity Rebrand
Stack: Architecture Branding and Identity from The Consult
Identity and Material for Adelaide Festival of Arts 2012 by Mash