Folk-Influenced Rebranding for the Nenets Autonomous Region of Russia

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March 31, 2011
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Folk-Influenced Rebranding for the Nenets Autonomous Region of Russia

Design, identity, NAR

The Notamedia company in Russia created this multifaceted rebranding for Nenets autonomous region (NAR), the “the North European pantry of Russia”.

Design, identity, NAR
Design, identity, NAR

Previously NAR did not use a logo, only an emblem and flag. Notamedia developed the concept of a logo based on the cultural and economic characteristics of the region, blending clean, modern design with folk roots. The tent represents concern for people's welfare; the horns symbolize the region's reindeer breeding, the fish for the fishing industry and the drop symbolizes crude oil production.

Design, identity, NAR

The icons and designs draw from Nenets traditional folk ornaments. The shape of the logo not only matches general patterns of the ornaments, "but also resembles the geografical shape of the region, the horns of the deer and a flying bird" simultaneously.

Design, identity, NAR
Design, identity, NAR
Design, identity, NARDesign, identity, NAR

The agency has also published a brandbook describing the brand concept, useage and development strategy.

Design, identity, NAR

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Sticky Numbers and Sweet Brands: Lolli Pop Icons from Massimo Gammacurta

Ward Andrews

Ward Andrews

Hi, I'm Ward Andrews. I started Design.org in 2009, you can read about why here. Thanks for participating in the Design.org Community. I also run an interactive agency called Drawbackwards. I love basketball, electronic music and creating experiences that improve daily life. You can follow me on Twitter @wardandrews.

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