The Notamedia company in Russia created this multifaceted rebranding for Nenets autonomous region (NAR), the “the North European pantry of Russia”.

Previously NAR did not use a logo, only an emblem and flag. Notamedia developed the concept of a logo based on the cultural and economic characteristics of the region, blending clean, modern design with folk roots. The tent represents concern for people's welfare; the horns symbolize the region's reindeer breeding, the fish for the fishing industry and the drop symbolizes crude oil production.

The icons and designs draw from Nenets traditional folk ornaments. The shape of the logo not only matches general patterns of the ornaments, "but also resembles the geografical shape of the region, the horns of the deer and a flying bird" simultaneously.

The agency has also published a brandbook describing the brand concept, useage and development strategy.

Some other posts you might enjoy on our design blog:

I am CLE: Design by Jonathan Schmitt
Davis Co-Op Identity from Spunk Design Machine
Sticky Numbers and Sweet Brands: Lolli Pop Icons from Massimo Gammacurta