UK-based creative agency The Plant brings us this beautiful identity for FRAE Frozen Yogurt. The branding specialists wanted to let the product shine through and accomplished their task by "injecting fun, humor and confidence." By using a typography system based on vintage dairy graphics and connective photography, they built a brand that can can flex and grow with the company.

The Plant says, "Almost all frozen yogurt photography is cold, sterile and shot on a white background." Instead, they wanted to exude a feeling of intimacy and warmth by using imagery focused on the products, highlighting the purity of the natural ingredients in real spaces.

The FRAE brand is appropriately clean and fresh for the locally sourced and seasonally-topped product, and it's playful without leaning toward femininity, which many yogurt shops seem to do.

Working with architects, The Plant also carried the branding over into the physical space of the storefront, bringing in aged mild steel lettering based on old milk churns with white neon—both traditionally coordinating and industrially contrasted to the cheerful brand, creating a bold impact on the Kings road.

And of course we also love to see website designs that meld seamlessly with the a brand, creating one consistent package.

Some other hand-picked posts you might enjoy on our Design Blog:

The Emporium: A Pie-Centric Branding and Site Design from Foundry Collective
Sugar Daddy’s Cupcake Packaging Design
Design Crush: Sweet Lucie's Organic Icecream