FRAE Frozen Yogurt: Cheerful Brand Design

Love 
1
Stumble
http://dsgn.me/XL7eID
November 15, 2012
5221 views
0

FRAE Frozen Yogurt: Cheerful Brand Design

UK-based creative agency The Plant brings us this beautiful identity for FRAE Frozen Yogurt. The branding specialists wanted to let the product shine through and accomplished their task by "injecting fun, humor and confidence." By using a typography system based on vintage dairy graphics and connective photography, they built a brand that can can flex and grow with the company.

website design
website design
website design

The Plant says, "Almost all frozen yogurt photography is cold, sterile and shot on a white background." Instead, they wanted to exude a feeling of intimacy and warmth by using imagery focused on the products, highlighting the purity of the natural ingredients in real spaces.

website design
website design
website design
website design
website design

The FRAE brand is appropriately clean and fresh for the locally sourced and seasonally-topped product, and it's playful without leaning toward femininity, which many yogurt shops seem to do.

Working with architects, The Plant also carried the branding over into the physical space of the storefront, bringing in aged mild steel lettering based on old milk churns with white neon—both traditionally coordinating and industrially contrasted to the cheerful brand, creating a bold impact on the Kings road.

website design

And of course we also love to see website designs that meld seamlessly with the a brand, creating one consistent package.

website design
website design

Some other hand-picked posts you might enjoy on our Design Blog:

The Emporium: A Pie-Centric Branding and Site Design from Foundry Collective
Sugar Daddy’s Cupcake Packaging Design
Design Crush: Sweet Lucie's Organic Icecream

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

Featured Job

Sr. Software Developer/Engineer—Apps / San Mateo, CA

Join the Conversation

  • Facebook

    Like Design.org on Facebook.

  • Daily Inspiration Email

    Receive a daily email with Design Blog highlights. Subscribe

  • Newsletter

    Our monthly design newsletter delivered straight to your inbox.
    Subscribe