Gatorade Packaging Concept: A Portable and Iconic Design

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January 22, 2011
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Gatorade Packaging Concept: A Portable and Iconic Design

Cadú Gomes, a graphic designer working for Bulletproof in London, created this packaging design concept for gatorade.

Design, gatorade, packaging, concept, bottle, Cadú Gomes
Design, gatorade, packaging, concept, bottle, Cadú Gomes

The shape of the bottle suggests the iconic "G" that has become Gatorade's logo, and the thinner structure allows for easier carry-along for runners and athletes.

Design, gatorade, packaging, concept, bottle, Cadú Gomes

What do you think? Practical or over-the-top?

Other design posts you might be interested in:

Goodbye Wrinkled T-Shirts: Reusable and Recyclable Packaging Design
Butter Better: Multitasking Packaging Design
Beautiful Beer Bottles: Student Work and Packaging Design

Via Lovely Package

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

Featured Job

Designer Decorative Accessories / Minneapolis, MN, US

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