The Hot Dang Packaging Design by Make & Matter

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November 30, 2011
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The Hot Dang Packaging Design by Make & Matter

Not only does design studio Make & Matter have an awesome philosophy—create quality design that makes a difference in the lives it touches, but they also hold true to their vow by creating smile-generating work. One of my favorites in their portfolio has to be their packaging design for grainburger concoctors The Hot Dang.

The Hot Dang is a soy-free burger patty made using grains, nuts and oats. The package design utilizes stock white boxes with printed wrap-around labels—a versatile and low-maintenance approach, especially for a small company.

Design, HotDang, Packaging
Design, HotDang, Packaging
Design, HotDang, Packaging

"The goal was to take a fresh, more fun, approach to an all-natural product." Mission achieved. If I passed these in the store, I would at least have to pause to read how the patties got their name and check out the little tape labels. Who am I kidding... I wold probably buy them based on the packaging alone.

Design, HotDang, Packaging

Some other hand-picked posts you might enjoy on our Design Blog:

Noble Handcrafted Tonics: Packaging Design
Packaging and Identity Design for One Tree Coffee
The Geometry of Pasta: An Artfully Designed Recipe Book

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Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

Featured Job

Designer: Technical Products / Carlsbad, CA

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