Imagination: The Original Interactive? Chronicle's Action-Oriented Book Design for Kids

March 28, 2011

Imagination: The Original Interactive? Chronicle's Action-Oriented Book Design for Kids

Design, presshere, chronicle

PRESS HERE by Hervé Tullet and Chronicle Books relies on the imaginations of readers to come to life. The book directs readers to perform an action ("press here"), and the next page introduces a reaction. Back in the day, when I was but a wee tot, I'm pretty sure I would have gotten a kick out of this. And the simple shapes, colors and hand lettering look quite nice.

Before we get "smart" and can intuitively know that the next page is in fact printed and not reacting to action, we can imagine the reactions. Because things become so literal for us, as adults it's often difficult to tap into the imagination. When I saw this, I thought it would make an awesome interactive iPad app that responds to sound and touch, but I think that misses the point, no? Maybe it's not always about the immediate gratification of interactive media. What do you think?

Chronicle also offers activity downloads at the PRESS HERE website that help kids access their imaginations, including a printable mini-book, coloring pages, and—my favorite—dot badges that allow the kids to become the dots and act out the actions.

Some other posts you might enjoy on our design blog:

World Control Panel by Steve Lodefink

Build Your Own Eames House: House Industries Model

Plama Marble Run: A Classic Toy Gets a Facelift

Via @TodayTomorrow

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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User Experience Design Lead / Minneapolis, MN, US

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