Inspired by Iceland: A Creative Tourism Campaign

March 9, 2011

Inspired by Iceland: A Creative Tourism Campaign

This video makes me want to go to Iceland. Mission accomplished design and production team. I love the surprising combination of the natural panoramas with the music and dancing, plus I want some of their outfits. The message and style make it feel less like it's promoting tourism than encouraging creative spirit.

The idea behind the Inspired by Iceland campaign is that Iceland's culture, towns and natural features inspire creativity and imagination. I think there's a lot of truth behind that and going somewhere unexpected and different usually gets those creative juices flowing. They're Iceland Vimeo Channel also shows others who are inspired by Iceland, including Yoko Ono, Viggo Mortensen, Eli Roth, Eric Clapton and Damien Rice.

Some other posts you might be interested in on our design blog:

Polish Tourism Campaign with Custom Vinyl Toys
Surreal HDR Video: The Chapel (and the Making of)
Hands Tell a Story: Travel and Tourism Video for Madhya Pradesh

Via The Gray Cardigan and Pink Bicycle

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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User Experience Design Lead / Minneapolis, MN, US

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