The Just In Case Survival Kit: Be Prepared for Impending Doom with Impeccable Style

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May 14, 2012
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The Just In Case Survival Kit: Be Prepared for Impending Doom with Impeccable Style

Pardon the onslaught of images here, but this self-promotional project from Mexican creative agency MENOSUNOCEROUNO needs to be displayed in every glorious detail.

Design, justincase, kit
Design, justincase, kit

I may or may not be fearing an (imminent) zombie apocalypse, and I know there are varying degrees of preppers out there for every imaginable catastrophe, but now we can all sleep just a tiny bit easier knowing that—at the very least—we will be able to take a piece of beautiful design into the impending doom that awaits us.

Design, justincase, kit

Menosunocerouno created the end-of-the-world survival kit, JUST IN CASE ®, as "the perfect branding for the end of times," covering all the basic, apocalyptic needs in style (yes, chocolate falls under the "needs" category). The agency's holiday gift kit repackages iconic and beloved mexican products to be enjoyed and used as the survivor sees fit—a "perfect gift for friends and clients (only the ones we want to keep)."

Contents include:
01 — Chocolate Abuelita ® : Dark chocolate laced with cinnamon and covered in sugar. With more than 70 years in the market, this classic delight will make you feel well under any circumstances.
02 — Doméstica Yellow Notebook ® : A design classic from Monterrey. Tell the story, write like John, draw like el Bosco, or use it to start a fire.
03 — Simple Knife ® : Clean affordable design, a minimal hunting tool for animals or zombies.
04 — 40 Emergency Black Matches ® : Start a fire, get warm, light your way with style. Black is beautiful.
04 — Xtabentun D'aristi ® : Original Mayan liqueur from Casa D'aristi in Yucatan, one of our favorite brands of 2011. Celebrate like the old times!
05 — Basic Water ® : Drink wisely, survive up to ten days with one liter.

Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit
Design, justincase, kit

Now, we're waiting to see the coordinating app, complete with kit instructions, Zombie defense techniques and other survival tips.

Some other hand-picked posts you might enjoy on our Design Blog:

Brand and Packaging Design for Atlanta Brewing Company: The Beer from Around Here
Self Promotional Mailer at Effektive
Self-Identity and Free Font by Conrad Garner

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

Featured Job

Mobile Product Designer—Full Time / Mountain View, CA

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