LAIKA: A Dynamic and Responsive Typeface

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March 17, 2011
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LAIKA: A Dynamic and Responsive Typeface

Michael Flückiger and Nicolas Kunz, the creators of LAIKA, argue that type, which has traditionally been constrained by the static nature of print, should move into the digital age in a dynamic and responsive way. They developed LAIKA to do just that. The type does not stand static as individual points in a font displaying either bold, thin, italic, grotesque, etc., but instead casts aside limitations in the digital form and moves fluidly between allstyles and variations based on digital inputs. See the video below ↓

Design, laika, typography

Design, laika, typography

Design, laika, typography

Design, laika, typography

Design, laika, typography

They say, "why should a typeface be rigidly set, if it is not going to be printed? In a dynamic medium, why shouldn’t the form and the character of the typeface be understood dynamically as well? Why shouldn’t its forms change, transform, and respond to circumstances? ... In this way, an advertising text could react to passers-by, stock market prices could influence a corporate typeface, or ECG measurements taken while writing could breathe new emotional life into digital love letters."

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Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Designer: Technical Products / Carlsbad, CA

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