Logo Design: Drake University

November 3, 2010

Logo Design: Drake University

Drake University designed a new logo to encourage new admissions to their school.

Drake 1

What do you think? Do you feel motivated to apply? Looks like "good" grades will be encouraged.

Drake 2

In an article written by the DesMoinesRegister.com, they explain the reasoning for using a "D+" as a marketing tool for grabbing the attending of college seeking students.

Since the debut of the D+ logo, it appears that the school has changed the direction of the campaign because there new website page for admissions no longer has the D+ logo.

Drake 3

What do you think? Is the logo eye catching or does it deserve a failing grade?

Lisa Andrews

Lisa Andrews

I'm Lisa. I own Scrapbook Circle where I design monthly scrapbooking kits. I love spending time with my family, traveling, eating chocolate and creating things out of paper. I write for the design blog at Design.org. I write about my crafting adventures on my blog, Enjoying Everyday.

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Sr User Experience Designer / Santa Clara Valley, CA

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