MIT Media Lab Creates 40,000 Unique Logos from Three Shapes

May 10, 2011
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MIT Media Lab Creates 40,000 Unique Logos from Three Shapes

Design, MIT, logo

The new visual identity of the MIT Media Lab is inspired by its community of creative people from a variety of backgrounds.

"Each of the three shapes stands for one individual's contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today.
The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website," and a custom web interface allows each person at the Media Lab to choose and claim a logo.

Design, MIT, logo

Fast Company talked with one of the creators, Richard The, and shared a detailed synopsis of the identity system.

"The basic idea here is that the logo has three intersecting spotlights that can be organized in any of 40,000 shapes and 12 color combinations using a custom algorithm. That’s enough to supply each and every new card-carrying Media Labber with his very own logo for a whopping 25 years."

Design, MIT, logo

Design, MIT, logo

Design, MIT, logo

Design, MIT, logo

Design, MIT, logo

Some other posts you might enjoy on our design blog:

The Logo Portfolio of J. Garner Design

Olivewood: Pixelated Logo Design

Tronic Redesigns the Esquire Logo for Augmented Reality

Thanks for sharing Bret! Via Fast Company

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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