Moviebox Logo Reel and Identity by BEELD.motion

by Jessica Patterson


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June 3, 2011

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Graphic Design

Moviebox Logo Reel and Identity by BEELD.motion

Design, moviebox, identity

Check out this logo design and branding for Moviebox by BEELD.motion in Brasil. Moviebox is a show dedicated to movie news, interviews and behind the scenes exploration. For its new identity design, BEELD. channeled the handmade graphics style to simulate a small studio scenario with tiny narratives developing around a variety of charming movie cliches.

Design, moviebox, identity

They extend the brand imagery by placing the box at center stage in the scenes, letting it work as the base of the logo design and the structure for supporting graphics inside the show, engaging the audience in an "amusing, playful way."

Design, moviebox, identity

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Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.