Nixon's New Site Design for a New Domain

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April 17, 2012
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Nixon's New Site Design for a New Domain

Happily, Nixon finally acquired their brand domain name, and such an event deserves celebration and a polished redesign. Their last site was beautiful, but the new interface takes the best of the old and adds friendlier function. The new minimalist site design keeps the focus on the product while highlighting lifestyle. The front page has become a friendly lookbook and the interior product and category pages make browsing to buy a breeze while capturing the story and details behind each product.

Design, nixon, site
Design, nixon, site
Design, nixon, site

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Ward Andrews

Ward Andrews

Hi, I'm Ward Andrews. I started Design.org in 2009, you can read about why here. Thanks for participating in the Design.org Community. I also run an interactive agency called Drawbackwards. I love basketball, electronic music and creating experiences that improve daily life. You can follow me on Twitter @wardandrews.

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Senior UX Designer / Portland, OR, US

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