This look book both shows the Autumn/Winter 2011 Orla Kiely Collection, and the distinct style of director Mercedes Helnwein, a fine-artist gone videographer. The video collection, produced by Dolce Films, displays the movement and lines of the clothing designs on girls in action. Part pretty and enchanting, part exorcism excerpt, Helnwein keeps us guessing on the stories and backgrounds of the subjects—an interesting angle for a fashion video.

Some other hand-picked posts you might enjoy on our design blog:

Fashion Illustrations by Spiros Halaris
Canvas and Bamboo Bags Crafted by John Cho Moore
Space Print Fashion Design by Christopher Kane

Via a beautiful mess