The Phraseology Project: An Exercise in Design with Type

December 7, 2011
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The Phraseology Project: An Exercise in Design with Type

Designer Drew Melton decided he needed an outlet to practice his craft in lettering and typography design. Instead of arbitrarily creating pieces, he knew he wanted to have a purpose to his practice, thus in January of 2011 the Phraseology Project domain was purchased and the challenge begun.

Design, Phraseology, typography

Drew and a handful of other artists take on the task of turning viewer-submitted phrases and words in beautiful works of type and letter art. And, if the 90+ submissions they received in the first week were a signal, they definitely found an interested audience to keep the experiment rolling.

Design, Phraseology, typography
Design, Phraseology, typography

The Phraseology Project celebrates the art of experimentation and embraces imperfection found in trial and error. Drew says "We try our best to come up with our best work always, but more importantly we value practice and healthy process. In other words, these pieces aren't perfect. But they are honest. We celebrate the process of design and creativity in all of its' outcomes."

Design, Phraseology, typography
Design, Phraseology, typography
Design, Phraseology, typography
Design, Phraseology, typography
Design, Phraseology, typography
Design, Phraseology, typography
Design, Phraseology, typography
Design, Phraseology, typography
Design, Phraseology, typography
Design, Phraseology, typography
Design, Phraseology, typography
Design, Phraseology, typography
Design, Phraseology, typography

See something you like? You can purchase some of the designs as prints or T-shirts at the Phraseology Store, which also helps support the project.

I also hopped over to Drew's Dribbble and discovered that he posts some great process shots of his design work, both from Phraseology and his professional work.

Design, Phraseology, typography

Some other hand-picked posts you might enjoy on our Design Blog:

Branding 10,000 Lakes by Nicole Meyer
Typographic Designs by Jeff Jarvis
Daily Type Drawings from Jay Roeder

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Mobile UX Designer / Redwood City, CA

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