Polish Tourism Campaign with Custom Vinyl Toys

February 25, 2011
904 views
0

Polish Tourism Campaign with Custom Vinyl Toys

The heroes of a new Polish Tourism campaign are vinyl toys created with traditional Polish motifs and modern design. Jakub Jabłoński of Platige Image created these characters for the Polish Tourist Organization.

Design, polen, tourism

Each creature is marked with one letter of the word POLEN, and they will be produced as figures several meters tall and placed around public spaces in Berlin to promote Polish tourism in Germany.

Design, polen, tourism
Design, polen, tourism
Design, polen, tourism
Design, polen, tourism

The campaign is the first using vinyl toys as part of an official promotion in Poland. And the campaign video features the characters and culturally relevant 3D animations with the goal of sparking interest in the individual creativity and high arts of Poland.

Design, polen, tourism
Design, polen, tourism
Design, polen, tourism
Design, polen, tourism

I like the roly poly pink guys. You can watch the video at the ITB website, the Berlin Trade Show site.

Some other posts you might enjoy on our design blog:

Hands Tell a Story: Travel and Tourism Video for Madhya Pradesh
Comic Destination Travel Posters by Justin Van Genderen
Playing with Light: Animation

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

Featured Job

User Experience Designer + Prototyper / Seattle, WA, US

Join the Conversation

  • Facebook

    Like Design.org on Facebook.

  • Daily Inspiration Email

    Receive a daily email with Design Blog highlights. Subscribe

  • Newsletter

    Our monthly design newsletter delivered straight to your inbox.
    Subscribe