The heroes of a new Polish Tourism campaign are vinyl toys created with traditional Polish motifs and modern design. Jakub Jabłoński of Platige Image created these characters for the Polish Tourist Organization.

Each creature is marked with one letter of the word POLEN, and they will be produced as figures several meters tall and placed around public spaces in Berlin to promote Polish tourism in Germany.

The campaign is the first using vinyl toys as part of an official promotion in Poland. And the campaign video features the characters and culturally relevant 3D animations with the goal of sparking interest in the individual creativity and high arts of Poland.

I like the roly poly pink guys. You can watch the video at the ITB website, the Berlin Trade Show site.

Some other posts you might enjoy on our design blog:

Hands Tell a Story: Travel and Tourism Video for Madhya Pradesh
Comic Destination Travel Posters by Justin Van Genderen
Playing with Light: Animation