Postal Service Redesign: Graphic and Packaging Design

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December 29, 2010
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Postal Service Redesign: Graphic and Packaging Design

Have you seen Matt Chase's complete overhaul of the United States Postal Service identity design? He redesigned everything, from the logo and branding, to stamp identities, packing tape, vans, and uniforms.

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I really like this idea and design, but I'm a sucker for vintage-style graphics and solid primaries. What do you think? Yea, nay, or meh? I think the branding highlights the nostalgic elements behind sending letters and mail, encouraging people to be a part of it.

Some other design and identity projects you might enjoy:

Davis Co-Op Identity from Spunk Design Machine
&Co Winery: Identity Design
Monopoly Remix and Designer Profile: Andy Mangold

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Design Director / Menlo Park, CA

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