Reinventing Gatorade: A Brand Videology

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May 8, 2011
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Reinventing Gatorade: A Brand Videology

Design, gatorade, brand

I enjoy seeing the process that goes on behind the scenes of a successful design campaign and team, and Gatorade's new vision video shares this developmental perspective but with a fun twist—it's shot in stop-motion. The 5+ minute video shows the fluid process of a creative production process, instead of the calculated timelines and precise specs of many brand design videos.

Some other posts you might enjoy on our design blog:

Gatorade Packaging Concept: Portable and Iconic Design

I am CLE Design by Jonathan Schmitt

Sticky Numbers and Sweet Brands: Lolli POP Icons

Via creativebits and The Design Zine Daily

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Design Manager, AP/AC / California, US

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