Rio Coffee Identity by Voice

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October 25, 2011
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Rio Coffee Identity by Voice

Voice, a design company in Australia, created the branding for Rio Coffee. The clever logo references the iconic steaming coffee cup without being cliche—the bold and rounded Fs and the minimal cup put a new and modern spin on the symbol.

Design, riocoffee, voice

Voice created the 64 campaign for Rio "to create a coffee product that reinforced Rio Coffee’s longevity in the coffee industry and evoke a sense of nostalgia by looking back at the birth of the brand. The solution involved establishing a premium, contemporary appearance whilst maintaining a style reminiscent of the 1960s," when Rio began roasting.

Design, riocoffee, voice
Design, riocoffee, voice
Design, riocoffee, voice
Design, riocoffee, voice

Velocita—Italian for ‘speed’—emphasizes the freshness and newness of the coffee, and the tape labels add to form and function by providing a place to write-in the roasting and use-by dates.

Design, riocoffee, voice

And they designed this A6 booklet as a taste guide to the 14 blends and single origin hand-roasted coffees offered by Rio. The blends are represented by rich photographs of the raw beans origins with descriptions of taste and experience.

Design, riocoffee, voice
Design, riocoffee, voice
Design, riocoffee, voice

Some other hand-picked posts you might enjoy on our Design Blog:

Packaging and Identity Design for One Tree Coffee
Tazo Tea Ads by Vanessa Carin Baker
Frank Hot Dogs: Hot Dogs, Cold Beer, Tasty Design

Via @super_furry

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Visual Design Lead / Palo Alto, CA

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