Sightglass Coffee Identity and Video Brewing Guides

November 20, 2013
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Sightglass Coffee Identity and Video Brewing Guides

Sightglass is an independent coffee roasting company located in San Francisco. The sibling owners and founders pride themselves on providing carefully roasted beans and crafted coffee libations, and their brand reflects that mentality.

Inspired by the sightglass window on the company's vintage Probat roaster, which "is also the viewing window that exposes the complex and delicate process of coffee being roasted inside the drum," Kyle Blue and Boon Design collaborated to create the logo and branding suite. To site Blue's description of the project, with simple, sturdy type and implemented texture, the logo and presentation successfully echo the "qualities of precision and craft" that the Sightglass proprietors built their business upon.

Design, sightglass, coffee
Design, sightglass, coffee
Design, sightglass, coffee
Design, sightglass, coffee
Design, sightglass, coffee
Design, sightglass, coffee
Design, sightglass, coffee
Design, sightglass, coffee
Design, sightglass, coffee
Design, sightglass, coffee
Design, sightglass, coffee
Design, sightglass, coffee

The coffee roasters also sell a variety of the apparatuses and tools they use to brew their beans, and their site includes video tutorials teaching how to properly execute these brewing methods. The videos open with playful animations that pair perfectly with and utilize their identity. The simple vector intros add delight, and the demonstrations are pleasant, peaceful and easy to follow—a great contribution to their brand and storefront campaign.

Design, sightglass, coffee
Design, sightglass, coffee
Design, sightglass, coffee

See the complete video brewing guides below ↓






Design, sightglass, coffee

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Scandinavian Coffee House Web Design
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Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Apparel Graphic Designer II / Portland, OR

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