The Consult, UK-based design and branding experts, created the naming, branding and identity for Stack Architects. The company was looking for a "fresh brand identity that would reflect its craft and, being a new organization, they also required name generation."

I'm a fan of their approach, playing off the general conception of architecture with a "building blocks" foundation, creating a layered typographic mark and a coordinating, stacked icon that mimicks the verbiage and meaning of the name itself.

Some other hand-picked posts you might enjoy on our Design Blog:

Pino Identity and Branding by Bond
NeXT: A Brand Development Between Steve Jobs and Paul Rand
Type and Lettering-Based Identities from Lousie Fili. Ltd.

Via September Industry