Stefan Sagmeister and BMW: CULTURE Remote-Controlled Book Design

March 21, 2011
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Stefan Sagmeister and BMW: CULTURE Remote-Controlled Book Design

BMW asked New York-based Stefan Sagmeister to create a publication to celebrate their 40th year of cultural commitment. The result is this beautifully designed book with a twist: it's also remote controlled vehicle of culture.

Design, culture, bmw

Design, culture, bmw

Design, culture, bmw

Design, culture, bmw

Design, culture, bmw

The arrangement of the limited production of book covers would make a 7 x 7 meter square depicting a graphic image of the BMW “four cylinder” headquarters, making each book cover unique. BMW currently supports 100 project world-wide.

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Via Dexigner

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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