Stumbleupon, an often overlooked social media and sharing platform, released an infographic showing the value of their traffic over time. While content can quickly and immediately make the media rounds and drive traffic from Twitter and Facebook, Stumbleupon offers targeted and residual traffic.

Instead of seeing a quick spike in traffic, a site well-liked on Stumbleupon may drive more traffic in the long run, claiming that—through this pattern—they drive more than 50 percent of social media traffic in the U.S. Check out the infographic below for more revealing stats and nice, concise design by Column Five, an infographic and content studio in California.

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Via Jeff Bullas