Sugar Daddy’s Cupcake Packaging Design

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March 27, 2012
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Sugar Daddy’s Cupcake Packaging Design

Art Director Kapil Bhimekar and Leo Burnett Dubai wanted to capture the spirit of Sugar Daddy's mission in their packaging. The bakery is known for a unique and changing array of flavors, so they created 11 different packaging designs using interesting typography and illustration.

The result: Customer's enjoyed seeing their cupcakes' personalities captured on the packaging and even started collecting the cake boxes, awaiting each new design.

Design, sugardaddys, packaging
Design, sugardaddys, packaging
Design, sugardaddys, packaging
Design, sugardaddys, packaging
Design, sugardaddys, packaging
Design, sugardaddys, packaging
Design, sugardaddys, packaging

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A New Take on the Egg Carton: Packaging Design by Sarah Machicado

Via Lovely Package

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Design Director: Graphic Print and Pattern / Portland, OR

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