Super Bowl Logo Design through 45 Years

February 6, 2011

Super Bowl Logo Design through 45 Years

Each year presents a new opportunity for some lucky designer or team to brand the Super Bowl. Last year's game alone had 106.5 million viewers, not to mention all those that looked at merchandise, ads, fans and packaging emblazoned with the logo.

Design, logo, super bowl

This year's Dallas Super Bowl marks 45 years of logos, and we've come a long way (before the shield-style entered, some of the logos look like jazzed up (or not) word-art banners).

Design, logo, super bowl
Design, logo, super bowl

I don't think this year's logo is my favorite, but I'm having a hard time deciding which is. I think XLIV and XXIV are up there. Any favorite designs out there?

Some other posts you might enjoy on our design blog:

Tronic Redesigns Esquire Logo for Augmented Reality
Barclay's Premier League Intro with 3D Logo Morphs
New Big Ten Logo Design Vs. New Pac 10 Design

Logos via Chris Creamer's

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Senior Software Engineer / San Mateo, CA, US

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