Tasty Lunch & Design: Chipotle Earth Bag

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January 24, 2011
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Tasty Lunch & Design: Chipotle Earth Bag

Last week I grabbed some tasty Chipotle burrito for lunch, and the bag made me smile. Chipotle always has clever design elements on their packaging, and I love the hand-drawn type and icons on this bag.

Design, bag, chipotle, burrito, type, hand-drawn
Design, bag, chipotle, burrito, type, hand-drawn
Design, bag, chipotle, burrito, type, hand-drawn
Design, bag, chipotle, burrito, type, hand-drawn
Design, bag, chipotle, burrito, type, hand-drawn

They also encourage patrons to visit their website to share their stories, especially the quirky and unique. If they like them, they might put them on a bag or cup. Connecting customers to the product design, connects them more closely to the brand, so the stories campaign seems like a great idea on Chipotle's part.

Some other design posts you might be interested in:

Gatorade Packaging Concept: A Portable and Iconic Design
Clever Advertising: Hay Bale Beer Cans
Illustrated Type: Letters Brought to Life by Eika

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

Featured Job

User Experience Designer + Prototyper / Seattle, WA, US

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