Tazo Tea Ads by Vanessa Carin Baker

April 6, 2011
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Tazo Tea Ads by Vanessa Carin Baker

Design, tazo, baker

I enjoyed the look and feel of these Tazo Tea ads and campaign materials by Vanessa Carin Baker, a designer and illustrator in Nashville.

Design, tazo, baker

She designed the campaign with the goal of raising awareness of the ingriedients used in the Tazo herbal infusion drinks. Using imagery from nature and die-cut space, she engages readers and attempts to represent the organic contents of the drinks by placing the raw ingredients in the bottles.

Design, tazo, baker
Design, tazo, baker
Design, tazo, baker
Design, tazo, baker
Design, tazo, baker
Design, tazo, baker
Design, tazo, baker
Design, tazo, baker
Design, tazo, baker

My favorite part of the campaign in the use of geometric shapes juxtaposed against the natural background, and all of the elements she used (lines, colors, shapes) show the same natural structure.

Some other posts you might enjoy on our design blog:

Gatorade Packaging Concept: A Portable and Iconic Design
A Clever Campaign from TDA: Advertising Design
Folk-Influenced Rebranding of the Nenets Autonomous Region of Russia

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

Featured Job

User Experience Designer + Prototyper / Seattle, WA, US

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