Top Design Picks from the CommArts 2011 Interactive Annual Winners

March 9, 2011
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Top Design Picks from the CommArts 2011 Interactive Annual Winners

A collection of some favorites from the Communication Arts - 2011 Interactive Annual (though all of the winners were proficient in design and approach).

Design, interactive, web

Blu Dot: The Real Good Experiment

Bludot.com

Blu Dot used GPS tracking devices to find the people who snapped up their chairs on the curbs of NYC. The 25 "Curbminers" who found the Real Good modern chair gem on the road each had different reasons for grabbing the chairs and carrying them to their homes.

All of those featured on the video seemed excited and happy about their new furniture, and hearing their reasoning was a curious treat, though we do wonder about the others that weren't featured. I can imagine that many would find it a little invasive to be tracked to their home.

Design

Born Magazine Interactive Book Preview

Born Magazine Book Preview

Born has been around from the ugly days of basic HTML to the current time of glossy Internet media, and even though they're a "Grandfather" to the online communications community, they've embraced new tactics and technology. This publication looks great on the screen and would be fun to flip through on the iPad. The Book Preview illustrates an upcoming project that collects 417 works from 903 contributor in an interactive format design in InDesign, which merges the appeal of print and the power of interaction. (Note: one of my narrative designs was featured in Born Magazine back in 2000, 10 years ago).

Design, interactive, web

Design, interactive, web

Design

David on Demand

To drum up buzz for Leo Burnett's seminar on real-time creativity at the Cannes Advertising Festival, the creative team sent David Perez on a free trip to Cannes with one catch: he would have to do whatever he was told to by Twitter users. And it seems to have worked. Within the few days following the start of the DOD campaign, he was mentioned in over 3.5 million Twitter messages, and his name was attached to almost 40% of Cannes messages (more than Zuckerberg!). A true case of seamless social media interaction across Twitter, Facebook, Justin.tv, and USTREAM.

Design, interactive, web

Design

Expedition Titanic

This site is both designed beautifully and interactive in a meaningful and seamless way. The site navigates vertically, descending into the depths of the ocean to reveal the Titanic's resting place and current states through mapped image slideshows, streaming video and informative summaries.

Design, interactive, web

Design, interactive, web

Design, interactive, web

Design

The Grip Limited Website

GRIP

At first this site's navigation is a bit overwhelming, but after a few short seconds things fall into place and it becomes a treasure trove of video and clever campaign content, whit, humor and company infographics.

Design, interactive, web

Design, interactive, web

Design

The IAAH v7

I am Always Hungry

Another site with alternative navigation featuring self-promotion and client work. They treat the page as more of a canvas than a grid.

Design, interactive, web

Design, interactive, web

Design, interactive, web

Design

Kinect Campaign for XBOX 360

Kinect Site

A case of person over product, the Kinect.me campaign allowed users to try out the system before it was available and find/share their stories online. Interactive marketing for an interactive game.

Design, interactive, web

Design

The NFB Test Tube with David Suzuki

NFB Test Tube

This documentary/social media hybrid is a great combo of information and participation. The video prompts you to enter what you would do with one spare minute, and as David discusses the risks of continual societal growth through the metaphor of bacteria in a test tube, your bacteria floats in the background with a growing pool of others. You'll find if you click the other bacteria, they are live tweets containing what you would do with your minute.

Design, interactive, web

Design, interactive, web

Design

The World Park Campaign- New York

The World Park

To engage a younger audience, Central Park combined one of today's most popular entertainment—mobile technology—with hotspots in the park. By scanning color-coded tree-shaped QR codes (Parcodes), visitors experience video, images and facts across a variety of topics. See the video below for examples. I'd like to experience Central Park in this way, and by sharing information on a screen vs. a plaque, it's definitely a foray into the new century.

Design

Nike + GPS

Nike + GPS is a solid app with a clean and attractive user interface. The features make it an invaluable tool for seasoned runners and an encouraging one for start-ups. The GPS tracks and saves your route, displays your pace via color code, records your mood, the weather and terrain, plays power songs from your selected music, and voices encouragement from pro-athletes. You can then send your stats to the Nike community or your favorite social media spot. The newest version has even incorporated a game. Tag allows users to play said game with other runners, vying for the fastest spot to not be "it." Could running, I dare say, be fun?

Design, interactive, web

Design, interactive, web

See the rest of the winners at the CommArts Annual page.

Some other posts you might enjoy on our design blog:

SXSW 2011: Can't Miss Schedule for Designers

LetterMpress: A Letterpress iPad App—Sharing Letters with All

Impact: Earth! Interactive Interactive Web Design

Ward Andrews

Ward Andrews

Hi, I'm Ward Andrews. I started Design.org in 2009, you can read about why here. Thanks for participating in the Design.org Community. I also run an interactive agency called Drawbackwards. I love basketball, electronic music and creating experiences that improve daily life. You can follow me on Twitter @wardandrews.

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Designer II - Product Design / California

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