Tronic Redesigns the Esquire Logo for Augmented Reality

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February 1, 2011
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Tronic Redesigns the Esquire Logo for Augmented Reality

Esquire teamed up with Tronic design studio in New York to redesign their logo for an augmented reality special. The design is part of an app game to locate the digital objects in real space. Find the video and more information below ↓

Design, video, esquire

Design, video, esquire

Design, video, esquire

Design, video, esquire

The Intelligent Machines, as they call them, are digitally designed and placed in real environments. In partnership with GoldRun, they developed an augmented reality app for the iPhone, that allows users to locate digital entities in real space.

When you locate the logo pieces (and other elements) using the GoldRun iPhone app, you can enter to win an iPad. Find out more about the contest at Esquire's explanation page

Some other design posts you might be interested in:

iPhone App for 3D Photos and Models: Trimensional
Barclay's Premier League Intro with 3D Logo Morphs
How Would You Brand the Zurich 2012 Olympics

Via Creativebits

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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User Experience Design Lead / Minneapolis, MN, US

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