Varsity Donuts Logo and Identity by Matt Stevens

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http://dsgn.me/lnRe6S
June 14, 2011
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Varsity Donuts Logo and Identity by Matt Stevens

Matt Stevens created this awesome identity design and the brand elements for Varsity Donuts of Manhattan, Kansas. The cheery designs have hints of vintage ephemera, but still feel modern with bold lines and color splashes, and they seem to capture that local spirit and pride that the donut company was looking for. These images are from phase one, and I'm definitely looking forward to seeing phase two, which will include packaging, fleet graphics and more.

Design, mattstevens, varsity
Design, mattstevens, varsity
Design, mattstevens, varsity
Design, mattstevens, varsity
Design, mattstevens, varsity
Design, mattstevens, varsity
Design, mattstevens, varsity
Design, mattstevens, varsity

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via @fezlab

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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User Experience Design Lead / Minneapolis, MN

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