Volkswagen Eos Shadow Advertising

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http://dsgn.me/mlvtJk
May 1, 2011
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Volkswagen Eos Shadow Advertising

Design, vw, billboard

Though the source on this ad is not quite clear, the shadow billboard is quite clever on a few levels (I've seen it attributed to a German branch of DDB, whose website is not functioning). Not only is the construction and concept brilliant, but it also functions selectively. On days that are not ideal to test-drive a convertible— i.e. cloudy/rainy weather, the ad does not appear to passersby.

Some other posts you might enjoy on our design blog:

Chevrolet Promise Animated Advertisement and Character Design
Dentsu Tiny Payments Advertisements
Honda Icons Advertising: Graphic Design

Via Black Coffee & Ads of the World

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at Design.org. I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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Front End Developer / San Francisco, CA

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