Volkswagen Eos Shadow Advertising

May 1, 2011

Volkswagen Eos Shadow Advertising

Design, vw, billboard

Though the source on this ad is not quite clear, the shadow billboard is quite clever on a few levels (I've seen it attributed to a German branch of DDB, whose website is not functioning). Not only is the construction and concept brilliant, but it also functions selectively. On days that are not ideal to test-drive a convertible— i.e. cloudy/rainy weather, the ad does not appear to passersby.

Some other posts you might enjoy on our design blog:

Chevrolet Promise Animated Advertisement and Character Design
Dentsu Tiny Payments Advertisements
Honda Icons Advertising: Graphic Design

Via Black Coffee & Ads of the World

Jessica Patterson

Jessica Patterson

Hi, I'm Jessica. I'm a Designer and Writer at Drawbackwards and write for the Design Blog at I enjoy vintage things, letterpress, publication design, and long walks around the Cesar Chavez Park pond. You can follow me on twitter at @jessdoodled for lots of fun randomness.

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