Error

An illegal choice has been detected. Please contact the site administrator.

brand

Entries from the Design Blog in the brand category.

  • DC Comics has unveiled a new identity, which—as is often the case with logo overhauls—has met it's fair share of criticism and praise. For fans and casual consumers alike, there's a lot of emotion tied to the former logo's association with so many wonderful stories. When you break that emotional bond, people feel strange. DC's '76 mark was a classic, the '05 remix was a departure but also ushered in a raft of DC-certified movies. Here in '12 we have a clean break from the past. I felt this way when UPS updated their logo.

    Read more
    by Ward Andrews
    January 24, 2012
  • Alright, I know I shared a video from One Year Study yesterday, but after further exploring Garrett Johnston's portfolio, I knew I had to share one more. This video was produced in partnership with Public School, a creative studio in Austin

    Read more
    by Jessica Patterson
    January 24, 2012
  • They say a picture is worth a thousand words. If that's the case, a well-designed logo must be worth a million. It's something so simple, yet so loaded, it can make or break a business; instill trust and inspire respect from your patrons, or seriously rub them the wrong way. (Anyone remember the Gap logo redesign fiasco just a few months ago?) For the corporate behemoths, it's a universally recognized symbol synonymous with their products or services.

    Read more
    by Lindsey Burrows
    January 7, 2012
  • It's easy enough to point out rookie design mistakes on a menu, such as using the cringe-inducing Papyrus (Stop It!) or excessive dingbats and drop shadows. But how often do we ignore our rumbling tummies long enough to note good menu design?

    Read more
    by Lindsey Burrows
    January 2, 2012
  • The design duo at Foundry Collective has created some great branding with focus on or great attention to typographic detail, including their design for Ace Outdoorsmen and its vintage and semi-industrial components. The layering and mix of pieces adds interest, and the detailed typography and classic elements seem to suggest that the brand is geared toward the dapper yet rugged outdoorsman.

    Read more
    by Jessica Patterson
    December 5, 2011
  • This identity for the Adelaide Festival of Arts 2012 was concocted by Mash design and branding studio in Australia. It immediately made me happy, with it's interesting shapes and illustrations, cheerful color and dynamic type layouts.

    Read more
    by Jessica Patterson
    December 2, 2011
  • Today I had to send a handful of rather large files, and Ward Andrews suggested I try WeTransfer instead of the old standby. Maybe I should be embarrassed that I didn't know about this awesome service sooner, but I'm too happy now to care.

    The data transfer service is simple and intuitive—send as many files as you want up to 2G per message to a max of 20 contacts, no account required, and it looks pretty darned nice.

    Read more
    by Jessica Patterson
    December 1, 2011
  • Tim George, apparently, has an awesome mentor. An ex-tutor from his college days owns an original copy of the NASA 1976 Identity Guidelines and was kind enough to photocopy the brand book for Tim. The guide documents the year they re-branded to the "worm" logo and demonstrates proper usage throughout the organization.

    Read more
    by Ben Leivian
    November 28, 2011
  • Created by Ephraim Design, Modula is logo, brand and font for a concept modular furniture and product line. The font is appropriately modular, built by rotating shaded spaces within an angled grid. Ephraim notes that the rest of the brand was built around the shape and form of the logo, creating a cohesive and structured identity.

    Read more
    by Jessica Patterson
    November 2, 2011
  • Voice, a design company in Australia, created the branding for Rio Coffee. The clever logo references the iconic steaming coffee cup without being cliche—the bold and rounded Fs and the minimal cup put a new and modern spin on the symbol.

    Design, riocoffee, voice

    Read more
    by Jessica Patterson
    October 25, 2011
  • Facebook

    Like Design.org on Facebook.

  • Daily Inspiration Email

    Receive a daily email with Design Blog highlights. Subscribe

  • Newsletter

    Our monthly design newsletter delivered straight to your inbox.
    Subscribe