food

Denver and Dallas-based creative agency Foundry Collective cooked up this pie shop's branding in an impressive two weeks. The duo's friend was opening her pie shop and needed branding, packaging, collateral and website design before the Thanksgiving holiday rush. So the Foundry Collective went to work and developed the lovely Emporium Pies identity.

Art Director Kapil Bhimekar and Leo Burnett Dubai wanted to capture the spirit of Sugar Daddy's mission in their packaging. The bakery is known for a unique and changing array of flavors, so they created 11 different packaging designs using interesting typography and illustration.

As a student, Sarah Machicado created this alternative egg packaging concept. The sustainable carton is designed to house 6 extra large, organic brown eggs. She envisioned the packaging to be printed with soy-based inks on 100% post-consumer corrugated paper board—seems like a better alternative than the styrofoam or plastic versions. I wonder how well they would protect the eggs in transit.

It's easy enough to point out rookie design mistakes on a menu, such as using the cringe-inducing Papyrus (Stop It!) or excessive dingbats and drop shadows. But how often do we ignore our rumbling tummies long enough to note good menu design?