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Entries from the Design Blog in the logo category.

  • ESPNU realizes that the interest in college sports rests heavily upon the loyalties of the fans—namely their teams. Attitudes, alumni, regions and passions are embodied in a name, color and mascot with a fierce loyalty and devotion that echoes the broadcasting brand's tagline, "Never Graduate."

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    by Jessica Patterson
    February 26, 2013
  • UK-based creative agency The Plant brings us this beautiful identity for FRAE Frozen Yogurt. The branding specialists wanted to let the product shine through and accomplished their task by "injecting fun, humor and confidence." By using a typography system based on vintage dairy graphics and connective photography, they built a brand that can can flex and grow with the company.

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    by Jessica Patterson
    November 15, 2012
  • This concept identity for the Bass Pro Shop by California-based Fred Carriedo exemplifies a designer identifying a problem and solving it on his/her own volition to beautify their world—and a lovely solution it is. Come, let's compare, optometrist style:

    Which looks better...
    This one...
    Design, basspro, identity

    or
    This one...

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    by Jessica Patterson
    June 25, 2012
  • I'm not very well-versed in sports specifics or history, but I've enjoyed browsing the Fleer Sticker Project blog. Though the blog's primary goal is cataloging Fleer team stickers included in card packs—namely baseball and football, the collected designs and photos show logo, product and technological evolution; packaging and branding history; and graphic design trends.

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    by Jessica Patterson
    February 3, 2012
  • The New York Times commissioned this growing logo design for their fall 2011 travel issue. Los Angeles-based garden designer Judy Kameon designed and planted the iconic T, keeping in mind shape, texture and a selected color palette.

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    by Jessica Patterson
    January 29, 2012
  • DC Comics has unveiled a new identity, which—as is often the case with logo overhauls—has met it's fair share of criticism and praise. For fans and casual consumers alike, there's a lot of emotion tied to the former logo's association with so many wonderful stories. When you break that emotional bond, people feel strange. DC's '76 mark was a classic, the '05 remix was a departure but also ushered in a raft of DC-certified movies. Here in '12 we have a clean break from the past. I felt this way when UPS updated their logo.

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    by Ward Andrews
    January 24, 2012
  • They say a picture is worth a thousand words. If that's the case, a well-designed logo must be worth a million. It's something so simple, yet so loaded, it can make or break a business; instill trust and inspire respect from your patrons, or seriously rub them the wrong way. (Anyone remember the Gap logo redesign fiasco just a few months ago?) For the corporate behemoths, it's a universally recognized symbol synonymous with their products or services.

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    by Lindsey Burrows
    January 7, 2012
  • Today I had to send a handful of rather large files, and Ward Andrews suggested I try WeTransfer instead of the old standby. Maybe I should be embarrassed that I didn't know about this awesome service sooner, but I'm too happy now to care.

    The data transfer service is simple and intuitive—send as many files as you want up to 2G per message to a max of 20 contacts, no account required, and it looks pretty darned nice.

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    by Jessica Patterson
    December 1, 2011
  • Voice, a design company in Australia, created the branding for Rio Coffee. The clever logo references the iconic steaming coffee cup without being cliche—the bold and rounded Fs and the minimal cup put a new and modern spin on the symbol.

    Design, riocoffee, voice

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    by Jessica Patterson
    October 25, 2011
  • Graphic designer and letterer Simon Walker has an extreme knack for hand-drawn type and custom lettering. His personal portfolio is full of beautiful logos and signage featuring type and clever icons. Happily, Simon agreed to answer some of my questions about his work, process, inspiration and life as a full-time designer part-time freelancer.

    Tell us bit about yourself. Where are you from, Where do you live now, How did you get into design?

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    by Jessica Patterson
    October 24, 2011
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