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UK-based creative agency The Plant brings us this beautiful identity for FRAE Frozen Yogurt. The branding specialists wanted to let the product shine through and accomplished their task by "injecting fun, humor and confidence." By using a typography system based on vintage dairy graphics and connective photography, they built a brand that can can flex and grow with the company.

I'm not very well-versed in sports specifics or history, but I've enjoyed browsing the Fleer Sticker Project blog. Though the blog's primary goal is cataloging Fleer team stickers included in card packs—namely baseball and football, the collected designs and photos show logo, product and technological evolution; packaging and branding history; and graphic design trends.

DC Comics has unveiled a new identity, which—as is often the case with logo overhauls—has met it's fair share of criticism and praise. For fans and casual consumers alike, there's a lot of emotion tied to the former logo's association with so many wonderful stories. When you break that emotional bond, people feel strange. DC's '76 mark was a classic, the '05 remix was a departure but also ushered in a raft of DC-certified movies. Here in '12 we have a clean break from the past. I felt this way when UPS updated their logo.

Today I had to send a handful of rather large files, and Ward Andrews suggested I try WeTransfer instead of the old standby. Maybe I should be embarrassed that I didn't know about this awesome service sooner, but I'm too happy now to care.

The data transfer service is simple and intuitive—send as many files as you want up to 2G per message to a max of 20 contacts, no account required, and it looks pretty darned nice.