packaging

The packaging for Mysterium Wine pulls double duty, simultaneously appealing to a new demographic and providing current wine drinkers with a fresh and rewarding wrapper representative of the contents.

Produced by Jidvei, Mysterium is a new limited wine series aimed at an under-harvested market segment—the night clubbers and lounge-goers who prefer the flashier packaging of alternative spirits. Jidvei's owner, who is one of the most competitive wine makers in Romania, hopes to gain the trust of that market with this targeted branding.

Pardon the onslaught of images here, but this self-promotional project from Mexican creative agency MENOSUNOCEROUNO needs to be displayed in every glorious detail.

Designed by German branding and design agency Peter Schmidt Group, these bags for John & John British potato crisps take snack packaging to a much higher level. The graphic color blocks make the bags look more like carefully crafted poster designs and less like the average chip bag. I could honestly see these successfully framed in a collection.

Designer Andrew Capener created this Scrabble set as a personal challenge to bring a bit of type appreciation to the letter-centric board game. He wanted to stir up some excitement in players about typography design by giving them the ability to choose their sets font. They could select a game set in their favorite font or with an assorted pack, with additional font sets available through the Scrabble site.